The song «Homay» of the Bashkir project Ay Yola has become a true sensation among Turks around the world. In just a week, «Homay» has gained millions of views and has gone viral on social networks. Listeners from Kazakhstan, Uzbekistan, Azerbaijan and other Turkic countries enthusiastically accepted the appeal to their native roots — the musicians of the project sing in the Bashkir language, play folk instruments, and write song lyrics based on the ancient Bashkir epic — «Ural-Batyr».